Drawing inspiration from the view of lands from the airplane, Austrian-born and Hong Kong-residing architect and designer Florian Pucher, started designing his "Landcarpet" rugs collection back in 2009 together with his business partner, graphic designer, Sophia Liu Bo.

To create his designs, Pucher takes aerial images and then redraws them, focusing on the typical characteristics of the area the image depicts, using for example warm green and brown colours for images depicting Europe, more earthen tones for Africa and so on. The different ‘fields’ of colour seen in these carpets feature different tuft sizes which adds an element of depth as well as a realistic feel to them, whilst each ‘Landcarpet’ rug is hand-tufted and requires approximately five weeks to produce each one, using superior quality New Zealand wool. 

In 2013, Pucher made a more elaborate and limited-edition ‘Landcarpet’ piece depicting the Kowloon West Coast of Hong-Kong, which is now in the permanent design collection of the city’s Museum for visual culture, M+.

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