PANTONE® COLOR OF THE YEAR 2017: GREENERY
Meant to revitalize and refresh, the coming year's official color has already been spotted in interior design, on fashion runways and even covering luxury cars.
The Pantone Color of the Year represents a certain rejuvenation. It is the annual announcement that wipes this year's color slate clean and forecasts what shade will refresh the design world in the year ahead. Incidentally, that's exactly what the 2017 Color of the Year represents: refreshment, rejuvenation and rebirth, according to Leatrice Eiseman, executive director of the Pantone Color Institute.
"This shade of green is different from what we've ever done as color of the year before," says Eiseman. "We love that feeling of newness, of realigning yourself and revitalizing yourself. A really important aspect is that the color has vibrancy and a little bit of brightness."
Despite its yellow-green brightness, however, Greenery serves as an unexpected universal base for a plethora of other colors. "There's an understanding, now, that you can use green as a neutral color, just as mother nature does," says Eiseman. "With any flower that pops out of the earth, you never say, 'Oh, that can't go against green'."
Greenery has had a fascinating history throughout the 19th century and, now, the 20th century. According to Eiseman, the spirited shade first debuted in the 20s, when women started making more daring fashion choices and Greenery appeared on the cover of a Vogue pattern book. The hue disappeared when the United States went into recession in the '30s, followed by war in the '40s, a time when resources for colors were sent away for use in the military. It wasn't until the '60s that bold colors returned with a splash, and after the publication of "Silent Spring" by Rachel Charleston in 1962, bright green was heralded as beacon of environmental friendliness into the '70s.
Because of its inherently neutral traits, Greenery can be used in large or small doses, with or without other neutrals, and as an accent or a foundation for other color schemes. Not ready to go all-out green? Try touches of greenery in throw pillows or, in the truest spirit of greenery, by adding a lush plant to your space.
Dating back to the ’90s, Pantone has released a Spring 2017 Color Report - or a selection of 10 trending colors - each September during Fashion Week. Though the color of the year isn’t always included in the 10, Greenery made it into this year's selection, which was crafted based on a theme of nature, as well.
“(The 10 colors) fully capture the promises, hope, and transformation that we yearn for each Spring,” Leatrice Eiseman, said of the Spring 2017 Fashion Color Report in the press release.
Ultimately, Greenery calls to mind the ‘re-’ words: refresh, revive, restore, renew, replenish, regenerate, rejuvenate, reinvigorate, re-oxygenate. Design is an outlet for all of these fresh beginnings. And the yellow pigment in Greenery references the sun, the symbolic light that people need in these times.
For more information check www.pantone.com